If you are someone who has a website, you'll want to keep it active. A great way to keep your website active is to blog regularly and use phrases that people will most likely search (such as "Reformer Pilates for Hip Mobility").
I know blogging doesn't come naturally to everyone, so I put together a very easy outline for Pilates enthusiasts and teachers who are struggling to find topics to write about.
I shared this blog setup with my current trainees as a resource a couple weeks ago and I decided to post it as a blog (pun intended, which you'll likely roll your eyes at, and that's okay - just keep reading).
Pilates enthusiasts and teachers - let’s get on the same page.
The outline below is based on knowing the 5 body shapes and where on the body you can support or challenge yourself with Pilates props. *There's a bonus video at the end of the blog.
5 Body Shapes / Movements:
Tall Spine
Flexion
Extension
Lateral Flexion
Rotation
Where to look to support the body:
Head / Neck
Spine / Pelvis
Hands / Arms
Feet / Legs
*Noting that for Spine support you would refer to the body shapes/movements.
Now - let’s outline a blog post!
Get yourself ready by grabbing some different color Post-It’s and try this!
Write a prop on a Post-It. Stick it on your wall.
Let’s say Magic Circle (for fun, plus it gives me something to refer to)
Pick a new color post-it.
Set a timer for 30 seconds and quickly write down all the ways the Magic Circle can support the body movements. Or you can write down what you LOVE about the Magic Circle.
Move those to the side = SUPPORTIVE pile
Pick a new color post-it.
Set a timer for 30 seconds and quickly write down all the ways the Magic Circle can challenge the body movements.
Move those to the side = CHALLENGING pile
Pick up your SUPPORTIVE pile
Choose your 3-5 favorites
Set a timer for 60 seconds; write down an exercise (or fundamental movement) that matches each of your favorites.
Pick up your CHALLENGING pile
Choose your 3-5 favorites
Set a timer for 60 seconds; write down an exercise (or fundamental movement) that matches each of your favorites.
Pick a new color post-it.
Set a timer for 30 seconds and decide how you want to conclude your blog.
Ideas:
Share a 5 minute video or a workout (from your YouTube channel) that shows you using the prop for one of the body shapes.
Ask people to like and share the video.
Offer a webinar, workshop, training, workout series, etc.
Link to your prop affiliate, if you have one.
Combine Everything for a Blog Post
[strive for a read time of 3 minutes or less]
Remember you want people to get excited to learn more and/or to engage more with you!
INTRO
Short story about your first experience with this prop
Did you love it or hate it? Use that and spin it.
SUPPORTIVE
Use your Header 2 in BOLD and use a phrase that SEO will love
Ex “3 ways to support your Pilates practice with the Magic Circle”
Take your 3-5 ways to use the Magic Circle to support your practice.
I highly recommend bullet points because it breaks things up and helps people with ADHD / many types of learning styles
Don’t be overly descriptive
Pictures keep the readers attention
Short video link to your YouTube is great if you plan to sell a workshop or series. If you are aiming to do the lead magnet, I recommend sticking with pictures.
CHALLENGING
Use your Header 2 in BOLD and (same points as above; keep the format the same for both sections)
Take your 3-5 ways to use the Magic Circle to challenge your practice.
Same points as support!
CONCLUSION
I outlined this above. Make it very specific on what you want them to do next.
Use this SAME outline for different props and post them every 4-6 weeks between other blogs and you’ll have content for over a year.
Quick Prop List:
Magic Circle
Resistance Band
Braided Towel (and add a comparison to the Resistance Band)
Hip Band / Circle Band
Small Ball
Large Ball
Foam Roller
Barrel / Blanket
Small Hand Weights
Ankle Weights
Reformer Pole / Weight Pole
Air Disc / Wobble Pad
OOV
C-Shaper
Last bits to consider:
If you are “on a roll” with creating your post-its; just keep going and write up your blogs. You should be able to schedule out your blogs.
If you just need to get it all out and write it down, use Apple Notes or save it as a GoogleDoc. You can transfer your content over easily enough.
Don’t overthink the pictures or the videos.
Use what you have.
Nobody is perfect and no one will care about how you look. They care about finding ways to move their bodies in a supportive and challenging way.
Be authentic and don't use your AI for writing. Your writing is an extension of your thoughts and how you speak and teach (if you're a teacher).
If you have the option, check to see if your blog has an SEO “helper” - I know Wix has one and can help you get a little better phrasing and wording to get the most traction on your posts. It also helped me understand what was important as I started writing blog posts, again.
Have FUN!
BONUS: I've decided to share this Teacher Training Tip that is in one of my unlisted YouTube Playlists. Please like and feel free to share.
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